The campaign was carried out in three phases:

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• development of a range of teaching materials in a trolley suitcase;
• creation of a web portal;
• a publicity campaign including a travelling show using an articulated, full-length bus that covered the nine provinces of Castilla y León.

This included multimedia, a plasma TV screen, game panels, furniture and display cabinets with campaign materials and telephone. Next to the “¡A salvo!” Bus!, a 6 metres high, inflatable balloon with the mascot’s image was set up along with a tent where “Salva”, the mobile Mascot (an entertainer), received the students. The learning materials are original and well-designed and awareness raising activities are fun and effective.

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| The campaign was directed at over 118,000 students registered in primary education for the school year 2005-06. The project and materials were designed to be used over several years, so that the resulting cost per child is estimated to be less than 3.5 euros.
This example targets a wide range of people, including 118.000 students from nine Spanish regional educational communities, their teachers and parents, policy makers, occupational safety and health experts and public institutions.