The aim of the Pellekaija Pum materials is to help in the campaigns for childrens´safety at home and in the environment.

Pellekaija Pum is an exotic and rare bird. It is distantly related to a parrot. Pellekaija Pum is bumbling around in all kinds of dangerous situations and the children must give him advice so that he will not hurt himself. The advice is often in the form of songs dealing with fire safety, falling, poisoning, sharp tool hazards and traffic safety. The children learn to prevent and avoid hazards and to act correctly if an accident occurs.

1992 the figure of Pellekaija Pum was born, 1995 the safety campaigns with the Finnish national organisations on safety and health and child welfare , 2006 TV series "Rescue Squad Pellekaija Pum"

2 dissertations on the figure Pellekaija Pum and its importance in the safety education, presentations in international conferences organised by the Finnish National Rescue Association